Accomplished director with over a decade of client relationship, operations and media planning experience, both client‑facing and agency side, handling major brands such as Google and L’Oréal. Possesses a holistic and well-rounded background and is adept at engaging with culturally diverse stakeholders across EMEA and North America. Thrives in dynamic and fast-paced environments, resolving complex problems effectively, and consistently delivers and exceeds expectations.

• Maximises client satisfaction and drives organic growth. Owns entire client process from onboarding to financing, billing and campaign oversight. Scales internal capabilities to meet needs and generates additional revenue.

• Fosters collaborative, inclusive cultures and enables open communication and tangible outcomes realisation. Cultivates relationships with internal stakeholders (activation, media planning) and external agencies, acting as a trusted advisor.

• Achieves notable operational efficiencies and champions long-lasting improvements. Spearheads major changes, such as resource optimisation and allocation, process and solution development, and core media function centralisation.